• 給定品牌戰略方向
  • 獲取受眾心智資源
  • 贏得市場無爭格局
導航
首星集團 中國戶外照明的品牌

項目背景:近年來,隨著城市化進程的不斷深入,燈飾照明市場異常火爆,形成了一個龐大的專業燈具銷售網絡,如果想要贏得一席之地,就必須有清晰的品牌定位。濟南三星燈飾有限公司成立于1993年, 擁有幾十項國家專利。產品銷往全國各大中城市并遠銷到印度、韓國、阿聯酋、尼日利亞、肯尼亞、阿爾及利亞、阿塞拜疆、智利、加拿大等50多個國家。公司以精益求精的態度對待每一批產品,以高科技提升產品的質量,以現代化的管理流程降低成本,以完善及時的售前、售中、售后服務讓客戶滿意!他們滿懷著對國家和社會的感恩之心、對客戶的負責之心、對員工的關愛之心、對工作的創新之心,傾盡全部心力打造中國戶外照明設備的品牌!

Program Background:Recent years, with constant evolved urbanization, lighting market had bloomed extraordinary and forming a huge professional lighting sales internet. If you want to stand out, you must have a clear brand positioning strategy. Ji’nan San Xing Lighting Limited Corporation was found in 1993,The company also has dozens of national patents.Its products have been sold to over 50 countries including India, Korea, UAE, Nigeria, Kenya, Algeria, Azerbaijan, Chili, Canada, etc. The company treats every batch of products with the attitude of “constant strive for perfection”, promotes the quality with high-techs, while lower the coststhrough modern management process, and satisfing the clients with perfect and timely services! The company holds grateful minds to the state and society, with the thoughts of responsible to clients, careful to employees and creative to works, they devoted all their hearts in building a China’s outdoor lighting equipmentbrand!

面臨挑戰:為了進一步促進品牌形象的更新與升級,三星燈飾希望根據其產品或服務特征,為其集團詞語戰略,要求名稱現代、簡潔、大氣。經過多輪的考察、比較與篩選,三星燈飾更終決定簽約先知,希望借助先知的品牌詞語戰略及策劃平臺,以及專業的詞語戰略團隊,使其“中國戶外照明設備的品牌”的品牌形象更加深入消費者的心智,用獨特、新穎的創意為客戶營造美的環境,提升品牌的市場競爭力,奠定在中國乃至范圍的品牌影響力,希望其品牌光芒四溢,為企業夢想注入新的活力。

Facing challenges:To further promote the upgrading of brand’s image, San Xing Lighting would like to strategy its group according to its products and service characters, the strategy should be modern, simple and grand. After rounds of inspections, comparisons and selections, they finally choose Wevin as partner,hope to rely on its brand naming and design platform to deepen its brand image as “China’s outdoor lighting equipment brand” in customers’ minds,and create a beautiful circumstances for clients with unique and creative ideas. They hope to improve the brand’s market competitiveness and settle their brand influence in China ,even in world, wishing the brand can rejected vitality to company’s future.

解決方案:經過系統而嚴謹的市場調研和多年的行業實戰經驗,先知將其詞語戰略為“首星”,名稱格局大氣,現代簡潔,寓意“,星光燦爛”,既突出了燈飾行業特征,與“中國戶外照明設備的品牌”的定位相一致,又符合人們的審美習慣與追求,旨在用優秀的照明產品和應用方案為大眾創造優美、健康、舒適的人工照明環境,用光營造高品質的商業和人居空間;另外,名稱字形結構簡單,音韻和美,讀起來朗朗上口,符合消費者的審美追求,利于品牌形象的傳播。

Solutions:With previous researches and years of practical works, Wevin strategyd its Chinese strategy as “Shou Xing”(“Shou” means first in Chinese, Xing means star in Chinese ), the strategy is grand, modern and simple, meaning “supreme and shining”. The strategy highlights lighting industry’s characters, by the meantime conform to its position as “China’s outdoor lighting equipment brand”, also fits people’s aesthetic standards and pursues. The brand is aiming at creating an elegant, healthy and comfort artificial environment by excellent lighting products and applications, while building a high qualified commercial and human settlements with light. Moreover, the strategy has simple structure and harmonious rhythm, which coincides with consumer’s aesthetic requires and benefits to brand image’s spread.

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關于先知中國

先知中國——中國更專業的命名及品牌定位機構,提升了命名定位的行業發展。 先知專注于品牌的創建和品牌升級,幫助5000多個品牌走向成功,100多個品牌成功上市,200多個品牌成為行業龍頭,服務品牌總市值超過5700億。 先知確信,面對新經濟挑戰,整合者才是勝利者。昨天,我們定義了命名及戰略定位。今天,我們不斷超越自己,為行業格局確立發展方向。 定位命名,找先知。 先知一步,成就偉業。

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